A Toronto SEO Expert Deciphers Facebook

Toronto SEO

Search engine optimization is one of the most complicated fields to be in right now, with so many ways to market your business online. One of the most effective ways to market your business right now is through social media, one of the best ways to do this is through Facebook. That is a social network that really knows a ton of information about it’s users. People are always complaining about the lack of privacy on Facebook but we can really use this to our advantage. Our team of experts has created a fool proof way to market on Facebook effectively for fun and profit. The way do this is through targeted advertising sent to the right landing page. I can’t stress that enough, having the right landing page is one of the most important parts to this game.

Once we have the right landing page, everything else falls into place nice and easily. Lets say the we run a small business, the first part of being effective is targeted the right leads, we do this through a process called targeted advertising. If you run a small business, focus on a niche, like dentist for example. Once we understand you want to sell to dentists, this makes your job a lot easier. How do you target dentists? Very simply, by utilizing Facebook’s smart advertising network, we can target dentists by saying that we want to target people who like a certain group such as the dentist society of the United States. Now, it’s safe to assume that people who like the dentist society of the United States are actually dentists, because I’m not sure people who who be interested in that society if they weren’t actually dentists.

Once we understand who to target, we then move on to building the right advertisement. The advertisement should start with something simple like “hey dentists” to get the attention of actually dentists. Once we have targeted dentists, then focus on the advertisement, something like “watch me make you more money online” or something simple like that to pique their interest. Then have a big button that says “find out how” or something like that”. You will be hard pressed to find a dentist that isn’t at least interested in clicking that button to find out more information about how you can make them more money. Once you have the dentist interested, and they clicked that button to get them to a page, the next part is optimizing the landing page for the click.

You need to offer some un refutable offer, like free search engine optimization services until they are ranked. That is a type of offer that is really hard to refuse, for the simple reason that you’re basically offering something for nothing. Once you have them hooked, and there first keywords are ranked, you then can move on to move important thing such as turning that lead into a long time customer. You do this by really standing behind your product and delivering on what you promise. Once you’re able to deliver on what you promise, you’re able to turn that potential customer into a long time client as well as a possible friend. To put it simply, people like when you’re able to make them money and if you can make them money, they won’t stop working with you for a very long time.

All of this seo  can get hard which is why it’s important to work with the right TORONTO seo expert. The right seo Toronto company that I can’t recommend enough is working with a local Toronto seo company. They are experts and generating leads, and turning those generated leads into long time customers. Use them now and see how they can really make your business more money through targeted online advertising.

How to incorporate social media into your SEO strategy?

There has been a lot of debate about the actual effect of social media on page rankings. Back in the day (by that I mean only a few years ago) social media tools were considered ineffective because all the links shared on such platforms are ‘nofollow’ links, which were not considered relevant by page-ranking algorithms. Then Google released the Hummingbird update, which was an absolute game-changer. The weight of ‘dofollow’ links was greatly reduced and online reputation of the brand was now a key criterion for page ranks! A comprehensive social media presence significantly boost your online presence and a thorough and immediate implementation can give you the proverbial leg-up while your competitors are still trying to figure out their strategy. Following are some key pointers that should help you get started:

  • Implement ‘share’ buttons: Share buttons are different from the ‘social media buttons’ that typically provide a link to your business’ social media page. Share buttons allow users to share content with their friends and followers on their chosen social media platforms, which in turn would result in higher traffic for your site. Implementing each and every share button separately can seem like a painstaking task, this is where sharing widgets like Share This can reduce the work by several orders of magnitude. Please note that no one will ever share content that isn’t informative or entertaining, hence you can never lose focus on that either!
  • Have an active page on all major social media channels: Social media platforms are incredibly popular, hence if you have active, well-maintained pages on sites like Facebook, Twitter, Linked In etc, they will always be visible on search results. Use relevant keywords in the ‘About’ and ‘Description’ fields to increase your visibility in search results!
  • Focus on Images and the look and feel of your Social Media profile: Images have always been an extremely powerful tool for carrying a brand’s message to the public. Nowadays, with the advent of image-specific social media tools like Flickr, Pinterest and Instagram, it’s time to treat the images on your site as marketable digital assets. The ways and means to do this are so numerous that they alone can be the subject of discussion for numerous articles. In a nutshell, some strategies you can use are incorporating keywords in the file name, incorporating keywords in the title surrounding the image, using your image as a link to other pages, using keywords in the image alt-text, etc.
  • Use data from social media to refine your campaigns: Increasingly, more people are starting to use social media as a primary source of information. A whopping 50% of internet users between 18 to 23 years in age have started using Facebook as a search tool! Major social media networks like Facebook and Twitter have comprehensive information that can help you track user behavior by providing you with vital information such as the number of comments, demographics of users accessing your social media page along with their associated likes and dislikes and how frequently they are accessing your content!

Conquering social media is the next frontier for SEO experts. It is high time you carefully plan and execute your social media strategy!